Cedar & Iron isn’t a scalable referral engine business—it’s a trust-based service rooted in your character, not your marketing. That means your referral network must start with relationships that already know you, respect your judgment, or share your values. From there, word spreads slowly, but with strength.

Here’s how to structure that trust-rooted outreach:

Cedar & Iron – Trust-Based Referral Network Strategy

1. Start With “Warm Circles”

These are people who already know:

• Your integrity
• Your background (military, bishop, father, professional)
• Your reliability under pressure

Sources:

• Church network (current and former wards)
• Fellow veterans or LDS business leaders
• Local families you’ve supported informally
• Friends or neighbors with aging parents
• Homeschool or private school families (often more traditional values, wealth, and intergenerational care responsibilities)

Strategy:

Reach out personally, share what you’re building, and ask this:

“Who’s the most thoughtful person you know who’s trying to help their aging parent stay home safely?”

Then follow with:

“If you think they’d be open to it, I’d love to be introduced. No pressure.”

2. Work With Trust Brokers (Care-Aware Allies)