Portland West Hills (97229 & Surrounding)

Cedar & Iron serves families in Portland’s West Hills, with a primary focus on ZIP 97229 (Bethany, Cedar Mill) and adjacent areas including Raleigh Hills, West Haven–Sylvan, Cedar Hills, and 97225. These neighborhoods represent one of Oregon’s most affluent, educated, and family-oriented regions—home to both aging adults and their high-achieving children.

Aging Adults (Primary Clients)

• High Homeownership & Equity: Most older adults in this region own their homes and have significant wealth tied up in real estate.
• Aging in Place: A large share live independently or with a spouse, not in senior facilities—creating a real need for local support.
• Demographics:
  • 97229: ~12% age 65+, with more aging into need each year
  • 97225: ~20% age 65+, skewing older overall
• Household Structure: Many older adults live alone or as empty-nesters. In some cases (~900+ in 97229), they live with adult children, but this is the exception.

Adult Children (Primary Buyers/Funders)

• Affluent, Time-Stretched Professionals: Most adult children are in their 30s–50s, often dual-income, and working in tech, healthcare, education, or finance.
• High Earning Potential:
  • 97229 median household income: ~$160K+
  • 97225 and surrounding: ~$110K–$130K
• Cultural Patterns:
  • Bethany/Cedar Mill have high Asian-American populations (~26–40%), where multigenerational care values are common.
  • White and second-gen households often outsource elder support due to demanding careers or geographic distance.
• Sandwich Generation Pressure: Many are supporting aging parents while raising their own kids. Time is limited, but responsibility remains high.

Key Indicators Supporting Subscription Model

• Disposable Income: Families in this area routinely spend on premium services—tutors, nannies, home cleaning—making Cedar & Iron well-positioned.
• Trust-Based Spending: High education levels and charitable giving suggest these households will pay for meaningful, dependable help.
• Geographic Separation: A meaningful portion of adult children live outside Portland (e.g., Seattle, Bay Area), requiring local support they can trust.

Implication for Cedar & Iron

The West Hills region has the perfect demographic blend:

• Seniors who want to age in place
• Adult children who care deeply but can’t always be there