Family Elevator Pitch (30 seconds)

“Cedar & Iron offers trusted, personal support for aging parents—so you’re not carrying it all alone. I build a relationship with your loved one and help keep life steady: checking in, solving what’s needed, and making sure nothing important falls through the cracks. You stay informed, they stay independent, and everyone rests a little easier knowing someone reliable is in their corner.”

Client Elevator Pitch (30 seconds)

“I’m here to walk alongside you—to make life a little steadier and help you stay in control of your day-to-day. Whether it’s a visit, a quick check-in, or help with something specific, my job is to support what matters to you without taking over. You lead. I’m just here to back you up with strength, consistency, and respect.”

Primary Analogy: “Like a Trusted Home Steward”

“Think of me like a trusted steward—not a housekeeper, not a nurse, and not just a helper. I’m more like a steady right hand—someone who quietly walks the home, keeps an eye on the details, checks in on rhythms, and gives you and your family peace of mind. I don’t take over. I don’t overstep. I simply make sure what matters doesn’t slip through the cracks.”

Invest in Independence - Before it’s Urgent

Because life doesn’t pause to let you catch up.

Most care models wait until something breaks. By then, decisions are rushed, options are limited, and independence is already slipping. Cedar & Iron is different. We step in early—quietly, consistently, and relationally—to help you hold steady before crisis comes.

Think of it like investing in health, home maintenance, or insurance. Small, steady action now prevents bigger costs later. You stay grounded, families stay informed, and together we preserve what matters most—your rhythm, dignity, and confidence.

This isn’t just support. It’s continuity. It’s calm. It’s the strength to live independently, longer.

Anticipated Follow-Up Questions + Responses

1. “So… what exactly do you do?”

“It depends on what support you need and how often. For some families, it’s a once-a-month check-in to walk through the home, make notes, and share updates. For others, I’m helping every week—supporting errands, organizing things, offering companionship, and keeping everyone informed. The goal is always the same: protect your independence while easing the weight on your shoulders.”

2. “Is this like a caregiver?”

“Not in the medical sense. I don’t provide health or hygiene care. I focus on personal, practical, and household support—things that often get missed or become overwhelming. I’m also a consistent, trustworthy presence—someone you’ll get to know and feel comfortable with over time.”

3. “Will you be in our home every day?”

“No. Everything is based on the rhythm that fits your needs. Some plans are once a month, others weekly, and we can always adjust as things change.”

4. “What makes this different from a cleaning or errand service?”

“This isn’t a checklist business. It’s relationship-based. I’m not cycling through a dozen houses a day. I work with a small number of families so I can be consistent, calm, and trusted—not rushed or impersonal. This is about presence, not productivity.”