Conversation Prompts

Here are Cedar & Iron Conversation Prompts designed to help your trusted contacts—friends, family, professionals—explain your service naturally when talking with someone who might need your help.

These aren’t sales scripts. They’re gentle cues to help others speak clearly, without overpromising or making it awkward. You can include them in your referral kit, onboarding materials, or as part of your thank-you notes to allies.

Cedar & Iron – Conversation Prompts

For Those Who Want to Help Someone Else Find Support

How to Start the Conversation

“Have you ever heard of Cedar & Iron?”

“It’s a private service a friend of mine offers—it’s not caregiving, not a handyman. It’s more like a consistent presence for older adults who want to stay home safely.”

“It’s for families who want someone they can trust to check in, help manage small things, and make sure no one falls through the cracks.”
“He doesn’t take many families, but he’s the kind of person people bring in when they don’t know who else to trust.”

When You Hear These Phrases, Think of Cedar & Iron:

What They Say	What You Might Say
“Mom’s still sharp, but I’m getting nervous…”	“You might talk to Eli—he works with families exactly in that stage, before things get hard.”
“We don’t need a caregiver yet.”	“That’s actually when he’s most helpful. He supports families who want to stay ahead of things—not behind.”
“She doesn’t want to move, and I don’t want to force her.”	“Cedar & Iron is built around that tension—honoring independence while quietly making sure things are okay.”
“I feel like I’m the only one checking on her.”	“You don’t have to do it alone. I know someone who can share the weight without taking over.”
“I can’t keep flying back and forth every time there’s a small issue.”	“That’s why Eli exists—he’s like having a calm son on the ground, without the drama.”

How to Introduce Cedar & Iron (Light Touch)

“Would you be open to talking to someone I trust?”

“There’s no pitch—just a 30-minute call to see if it’s a fit. He only works with a few families at a time.”

“It’s not for everyone, but if you’re feeling the pressure of trying to keep your parent home safely, he might be exactly what you need.”

What You Can Say About Eli

“He’s steady. Ex-military. A family man. Someone who doesn’t overtalk but always shows up.”

“He’s been a bishop, a dad, and a director. The kind of person who walks into a home and quietly makes it safer just by being there.”