Competitor Landscape and Competition

Cedar & Iron occupies a unique position between several established categories, but doesn’t fully align with any of them. Most competitors fall into one of the following groups:

Home Care Agencies

Focus: Physical care, ADLs (activities of daily living), medical observation

Model: Licensed aides, hourly billing, shift scheduling

Gaps:

– Often impersonal or inconsistent

– High staff turnover

– Medicalized approach even when not needed

– Focused on doing for, not with

Concierge or Lifestyle Services

Focus: Task completion, errand-running, “personal assistant” help

Model: On-demand or retainer-based services

Gaps:

– Surface-level support

– No long-term relationship or stewardship

– Lack of training in aging-related sensitivities

– Disconnected from emotional, legacy, or family dynamics

Geriatric Case Managers

Focus: Professional care coordination and medical system navigation