To effectively present competitive pricing benchmarks in ZIP codes 97229 and 97225, you’ll need to be ready to speak to both direct and indirect alternatives to Cedar & Iron’s subscription model. Clients and families will want to compare your pricing against what else they could pay for home support, caregiving, and senior services—so your benchmarks must reflect local realities and emotional tradeoffs.

Assisted Living Facilities

• Typical cost in West Hills: $6,000–$8,500/month for base care
• All-inclusive high-tier facilities (memory care, full meal/meds): $9,000–$14,000/month
• Admission requires selling the home or draining assets
• Emotional tradeoff: loss of independence, sterile environment, staff turnover
• Benchmark relevance: Cedar & Iron is cheaper than or comparable to high-end facilities—while preserving home, autonomy, and dignity

In-Home Caregivers (Hourly Agencies)

• Rates in 97229/97225: $40–$55/hour through licensed agencies (Visiting Angels, Right at Home, etc.)
• Typical care schedule: 4–8 hours/day, 3–5 days/week = $5,000–$10,000/month
• Add-ons (transport, shopping, med reminders) billed separately
• Benchmark relevance: You offer more holistic, trusted, and proactive presence—not fragmented task-based assistance. And you aren’t rotating through strangers.

Private Independent Caregivers

• Rates: $30–$40/hour (unlicensed, no agency overhead)
• Risks: turnover, reliability, liability, scheduling gaps
• Benchmark relevance: May look cheaper, but these workers don’t handle advocacy, home safety, tech support, or family coordination—nor do they build long-term stewardship relationships

Geriatric Care Managers / Aging Life Care Professionals

• Rates: $200–$250/hour for assessments and care planning
• Monthly Retainers: $2,000–$5,000/mo for high-involvement case coordination