Aging adults and their families are facing a growing gap—between needing support and wanting to stay independent. They’re not ready for caregiving. But things are getting missed. This is the space where Cedar & Iron fits.

For Aging Adults:

• “I’m still capable. I just need a little help staying on top of things.”
• “I don’t want strangers in my home. I want someone I can trust.”
• “I’m doing fine—until I’m not. Then everything piles up at once.”
• “I hate asking my kids for help, but I don’t want to be a burden.”
• “Some days I’m sharp. Other days, I forget things. I just want someone steady.”

For Family Members:

• “I feel like I’m constantly checking in or following up. It’s exhausting.”
• “I live far away and don’t know what’s really going on day to day.”
• “We don’t need full-time help, but we definitely need something.”
• “Every time I visit, I find something broken, missed, or neglected.”
• “I just want peace of mind. Someone in the loop. Someone we trust.”

The Gap

Families are caught between doing it all themselves or hiring formal care.

Aging parents are trying to stay independent, but cracks are forming.

The Result

Stress builds. Communication breaks down. Small issues become big ones.

By the time traditional care is considered, it’s already late.

Cedar & Iron fills this early, overlooked space—where trust, consistency, and quiet support can preserve independence longer.